A Comunicação da Responsabilidade Social Corporativa: Um Desafio das Organizações Contemporâneas

Autores

Alexandra Leandro
Centro de Estudos de Comunicação e Sociedade, Instituto de Ciências Sociais, Universidade do Minho, Braga, Portugal/Escola Superior de Educação, Instituto Politécnico de Coimbra, Coimbra, Portugal
https://orcid.org/0000-0002-9166-1925
Sónia Cristina Melo da Silva
Centro de Estudos de Comunicação e Sociedade, Instituto de Ciências Sociais, Universidade do Minho, Braga, Portugal/Universidade Católica Portuguesa, Braga, Portugal/Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugal
https://orcid.org/0000-0002-8166-9851

Palavras-chave:

responsabilidade social, comunicação da responsabilidade social, comunicação organizacional, comunicação estratégica

Sinopse

Esta obra tem como objetivo principal contribuir para o aprofundamento e a partilha do conhecimento sobre a área emergente da comunicação da responsabilidade social. A responsabilidade social é um conjunto de políticas e práticas que uma organização adota voluntariamente tendo em vista o cumprimento harmonioso das necessidades dos seus diversos stakeholders, e a sua adoção por parte das organizações tem sido crescente nas últimas décadas. Assim, torna-se premente o estudo específico da responsabilidade social pela ótica da comunicação organizacional. Com este livro, apresentamos um enquadramento desta temática, assim como um modelo de comunicação para a responsabilidade social.

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Biografias Autor

Alexandra Leandro, Centro de Estudos de Comunicação e Sociedade, Instituto de Ciências Sociais, Universidade do Minho, Braga, Portugal/Escola Superior de Educação, Instituto Politécnico de Coimbra, Coimbra, Portugal

Alexandra Leandro é, desde 2002, professora da área das Ciências da Comunicação, dos Média e das Organizações, na Escola Superior de Educação do Instituto Politécnico de Coimbra. Leciona, habitualmente, unidades curriculares de Marketing, Comunicação e Publicidade. É também coordenadora da pós-graduação em Comunicação Estratégica para as Autarquias. A docência acontece depois de alguns anos em departamentos de marketing de empresas portuguesas. Licenciada em Comunicação Social, ramo Publicidade, pela Universidade do Minho, em 1998. Pós-graduada em Direito da Comunicação pela Faculdade de Direito da Universidade de Coimbra, com MBA em Marketing pela Porto Business School e mestre em Gestão de Empresas pela Universidade do Porto. Doutorou-se, em 2017, em Ciências da Comunicação, pela Universidade do Minho, tendo a sua dissertação como tema a comunicação das organizações socialmente responsáveis.

Sónia Cristina Melo da Silva, Centro de Estudos de Comunicação e Sociedade, Instituto de Ciências Sociais, Universidade do Minho, Braga, Portugal/Universidade Católica Portuguesa, Braga, Portugal/Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugal

Sónia Silva, nascida em Ponte de Lima em 1991 é professora auxiliar convidada na Universidade Católica Portuguesa e na Universidade de Trás-os-Montes e Alto Douro, lecionando unidades curriculares na área das Ciências da Comunicação. Licenciada em Ciências da Comunicação pela Universidade do Minho (ano de 2012) e mestre em Ciências da Comunicação — especialização de Publicidade e Relações Públicas (ano de 2014), pela mesma instituição. Integrou o programa doutoral em Estudos de Comunicação: Tecnologia, Cultura e Sociedade no ano de 2015. Desde então tem desenvolvido o seu percurso na investigação, interessando-se pelos temas da comunicação organizacional e estratégica e da responsabilidade social. Doutorou-se em 2020, em Estudos de Comunicação: Tecnologia, Cultura e Sociedade, pela Universidade do Minho com uma tese intitulada Comunicar Para Ser Socialmente Responsável: O Papel da Comunicação no Cumprimento da Missão Social das Universidades Públicas Portuguesas.

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Capa "A comunicação da responsabilidade social corporativa"

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16 January 2024

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