Developing Effective Health Communication Campaigns

Ralph Tench; Gemma Bridge

doi:10.21814/uminho.ed.46

Developing Effective Health Communication Campaigns

Autores

Ralph Tench

Leeds Business School, Leeds Beckett University, Leeds, United Kingdom

https://orcid.org/0000-0001-7760-2606 (não autenticado)

Gemma Bridge

Leeds Business School, Leeds Beckett University, Leeds, United Kingdom

https://orcid.org/0000-0003-3888-0202 (não autenticado)

DOI: https://doi.org/10.21814/uminho.ed.46.4

Biografias do Autor

Ralph Tench, Leeds Business School, Leeds Beckett University, Leeds, United Kingdom

Ralph Tench is the director of research for Leeds Business School and the elected president and head of the Board of Directors for the European Public Relations Research and Education Association (Euprera). Professor Tench’s research interests include strategic communication, public relations, organisational competency, and health.

Gemma Bridge, Leeds Business School, Leeds Beckett University, Leeds, United Kingdom

Gemma Bridge is a research evidence impact officer at Leeds Business School and her PhD explored advocacy and lobbying in the health policy arena. Gemma’s research interests include communication, social media, and health.

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Strategic Communication in Context: Theoretical Debates and Applied Research

30 julho 2021

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Direitos de Autor (c) 2021 Sara Balonas, Teresa Ruão, María-Victoria Carrillo; Ana Castillo, Ana Duarte Melo, Antonio Raúl Fernández Rincón, Atsuho Nakayama, Belén Amadeo, Damion Waymer, Emilia Smolak Lozano, Fábia Pereira Lima, Gemma Bridge, Isaura Mourão Generoso, Ivone de Lourdes Oliveira, Ivone Ferreira, Javier Trabadela-Robles, José Gabriel Andrade, Luís Eusébio, Maria João Centeno, Naíde Müller, Patricia Schroeder, Paulo Salgado, Pedro Antonio Hellín Ortuño, Peggy Simcic Brønn, Ralph Tench, Robert L. Heath, Sónia Silva, W. Timothy Coombs