What’s in a Place? The Contribution of Strategic Communication to Placemaking and Territorial Communication

Ana Duarte Melo has a PhD in communication sciences and is assistant professor at the University of Minho. She has a master of arts in sound and image and has graduated in social communication. She teaches a variety of areas, from advertising, strategic communication, and strategic territorial communication to creativity and scriptwriting. Since 2019, she is the director of the degree course in communication sciences at the University of Minho. At the Communication and Society Research Centre, her research focus on advertising as a platform for citizenship and its interaction with the consumer-citizen. Ana Duarte Melo is an active contributor to academia in several national and international scientific associations (European Communication Research and Education Association [Ecrea] and the Portuguese Association of Communication Sciences [Sopcom]), being currently co-chair of International Association for Media and Communication Research’s (IAMCR) participatory communication research section.