Communication and Sport: A Call to Action

Paulo Salgado

doi:10.21814/uminho.ed.46

Communication and Sport: A Call to Action

Autores

Paulo Salgado

Communication and Society Research Centre, Institute of Social Sciences, University of Minho, Braga, Portugal

https://orcid.org/0000-0001-5503-4134 (não autenticado)

DOI: https://doi.org/10.21814/uminho.ed.46.18

Biografia do Autor

Paulo Salgado, Communication and Society Research Centre, Institute of Social Sciences, University of Minho, Braga, Portugal

Paulo Salgado teaches strategic communication, branding, and marketing at the University of Minho and the University Institute of Maia. He complements his activity as a lecturer with more than 10 years of experience as a consultant in branding and communication in companies and communication/branding agencies. He is completing his PhD in strategic communication at the University of Minho and has international certification in corporate reputation by Reputation Institute, New York.

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Strategic Communication in Context: Theoretical Debates and Applied Research

30 julho 2021

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Direitos de Autor (c) 2021 Sara Balonas, Teresa Ruão, María-Victoria Carrillo; Ana Castillo, Ana Duarte Melo, Antonio Raúl Fernández Rincón, Atsuho Nakayama, Belén Amadeo, Damion Waymer, Emilia Smolak Lozano, Fábia Pereira Lima, Gemma Bridge, Isaura Mourão Generoso, Ivone de Lourdes Oliveira, Ivone Ferreira, Javier Trabadela-Robles, José Gabriel Andrade, Luís Eusébio, Maria João Centeno, Naíde Müller, Patricia Schroeder, Paulo Salgado, Pedro Antonio Hellín Ortuño, Peggy Simcic Brønn, Ralph Tench, Robert L. Heath, Sónia Silva, W. Timothy Coombs