Corporate Social Responsibility and Consumer Brand Advocacy: A Reflection in a Time of Crisis

Ivone Ferreira is assistant professor in the area of strategic communication at University Nova of Lisbon. With a PhD thesis (2012) in communication sciences with a focus on the persuasive language of television advertising. Integrated researcher at Nova Communication Institute, Ferreira belongs to the research group of strategic communication and decision making processes, publishing in the areas of advertising, organizational communication, and public interest communication. In 2019, she was invited editor of the Scopus journal Media & Jornalismo (No. 34), dedicated to advertising.

Luís Eusébio has a master in communication sciences — strategic communication, Nova University of Lisbon (Faculty of Social and Human Sciences). He is a marketing content producer at Webtexto agency, Lisbon.

Antonio Raúl Fernández Rincón has a PhD in communication, a bachelor’s degree in advertising and public relations from Madrid Complutense University (Spain), a master’s degree in advanced communication from University of Murcia (Spain). He is an associate lecturer in audiovisual communication, and advertising from University of Murcia (Spain). Self-employed professional specialising in graphic design and communication since 1995.

Pedro Antonio Hellín Ortuño has a PhD in communication from University of Seville (Spain), a bachelor’s degree in advertising and public relations from Madrid Complutense University (Spain), a master’s degree in corporate communication from Madrid Complutense University (Spain) and university specialist in analysis of social reality from Alicante University (Spain). Senior lecturer at the Faculty of Communication and Documentation, University of Murcia (Spain). He is part of the team which prepares the global study of trends for the Instituto Ipsos (Brazil).