Text-Mining Approach to Political Communication on Twitter: The Analysis of the Discourse of Spain’s Principal Political Parties During the European Parliament Elections in 2019

Emilia Smolak Lozano has a PhD in communication sciences. Currently professor and researcher at the University of Malaga (Spain), teaching  advertising and public relations. Master’s degree in sociology from the Jagiellonian University in Poland and european studies from the University of Exeter in United Kingdom. Her research combines sociological and European perspectives to political communications, social media, and digital communication. Author of over 30 scientific articles published in indexed journals and over 20 book chapters. Author of two books: on political communication 2.0 and digital campaigns strategic management. The scientific outcome of the research is reflected in over 40 presentations on international conferences.

Atsuho Nakayama is associate professor of marketing science. He is an expert in data analysis in marketing at Tokyo Metropolitan University in Japan. His recent research interests are the visualisation and reduction of large and complex data about consumer behaviour. He has studied the methodological and applicative method for multiway data, asymmetric data, and sparse data. Recently, he has been studying image and text data analysis using machine learning techniques and deep learning techniques. He wants to use consumers’ uploading habits on the internet for marketing purposes.