Mediated Strategic Communication: Meaning Disputes and Social Practice

Ivone de Lourdes Oliveira is a professor of the Graduate Programme in Social Communication of Pontifical Catholic University of Minas Gerais. PhD in communication and culture from the Federal University of Rio de Janeiro, post-doctorate from the University Paul Sabatier, Toulouse (France), leader of the research group Dialorg — “Comunicação no contexto organizacional: aspectos teórico-conceituais” (Communication in the organisational context: theoretical-conceptual aspects; Pontifical Catholic University of Minas Gerais/Conselho Nacional de Desenvolvimento Científico e Tecnológico [Brazilian National Council for Scientific and Technological Development]).

Fábia Pereira Lima is a professor of the Graduate Programme in Social Communication of the Federal University of Minas Gerais. PhD in Communication from the School of Communications and Arts, University of São Paulo. President of the Associação Brasileira de Pesquisadores em Comunicação Organizacional e Relações Públicas (Brazilian Association of Researchers in Organisational Communication and Public Relations). Researcher of the research groups “Mobiliza” (Mobilizes; Federal University of Minas Gerais) and Dialorg – “Comunicação no contexto organizacional: aspectos teórico-conceituais” (Communication in the organisational context: theoretical-conceptual aspects; Pontifical Catholic University of Minas Gerais/Conselho Nacional de Desenvolvimento Científico e Tecnológico [Brazilian National Council for Scientific and Technological Development]).

Isaura Mourão Generoso has a PhD in communication and information from the Federal University of Rio Grande do Sul. Professor, having taught in Pontifical Catholic University of Minas Gerais and in Federal University of Minas Gerais. Consultant in organisational communication. Member of the research group Dialorg – “Comunicação no contexto organizacional: aspectos teórico-conceituais” (Communication in the organisational context: theoretical-conceptual aspects; Pontifical Catholic University of Minas Gerais/Conselho Nacional de Desenvolvimento Científico e Tecnológico [Brazilian National Council for Scientific and Technological Development]) and of the research group “Pesquisa em Comunicação Organizacional, Cultura e Relações de Poder” (Organisational Communication, Culture and Power Relations; Grupo de Pesquisa em Comunicação Organizacional [Organizational Communication Research Group] – Federal University of Rio Grande do Sul).