Improvisation Takes a Lot of Planification: Strategic Communication and Sociopolitical Contemporary Activism

Naíde Müller is a PhD candidate in communication sciences at Catholic University of Portugal where she is a junior researcher at the Research Center for Communication and Culture. She holds a bachelor’s degree in public relations and business communication from the Higher School for Social Communication and a master of arts in integrated communication from the Institute for New Professions. Her main research interests are related with the role of strategic communication in bringing human rights activist movements closer to traditional media, especially television.