Communication and Sport: A Call to Action

Authors

Paulo Salgado
Communication and Society Research Centre, Institute of Social Sciences, University of Minho, Braga, Portugal
https://orcid.org/0000-0001-5503-4134 (unauthenticated)
DOI: https://doi.org/10.21814/uminho.ed.46.18

Author Biography

Paulo Salgado, Communication and Society Research Centre, Institute of Social Sciences, University of Minho, Braga, Portugal

Paulo Salgado teaches strategic communication, branding, and marketing at the University of Minho and the University Institute of Maia. He complements his activity as a lecturer with more than 10 years of experience as a consultant in branding and communication in companies and communication/branding agencies. He is completing his PhD in strategic communication at the University of Minho and has international certification in corporate reputation by Reputation Institute, New York.

Downloads

PDF

Volume

Strategic Communication in Context: Theoretical Debates and Applied Research

Published

July 30, 2021

Series

Livros

Categories

Copyright (c) 2021 Sara Balonas, Teresa Ruão, María-Victoria Carrillo; Ana Castillo, Ana Duarte Melo, Antonio Raúl Fernández Rincón, Atsuho Nakayama, Belén Amadeo, Damion Waymer, Emilia Smolak Lozano, Fábia Pereira Lima, Gemma Bridge, Isaura Mourão Generoso, Ivone de Lourdes Oliveira, Ivone Ferreira, Javier Trabadela-Robles, José Gabriel Andrade, Luís Eusébio, Maria João Centeno, Naíde Müller, Patricia Schroeder, Paulo Salgado, Pedro Antonio Hellín Ortuño, Peggy Simcic Brønn, Ralph Tench, Robert L. Heath, Sónia Silva, W. Timothy Coombs

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.