Strategic Communications and the Toms Case: Aligning Business Strategy With Strategic Communication

María-Victoria Carrillo is an associate professor in the audiovisual communication and advertising area of the University of Extremadura, Faculty of Library and Communication Science, Department of Information and Communication. The leading researcher on AR-CO (group of research on digital and corporate communication).

Ana Castillo is an associate professor in the audiovisual communication and advertising area of the University of Málaga, Faculty of Communication Science, Department of Audiovisual Communication and Advertising. She is a researcher on corporate communication.