Social Movement Activism: Analysis of Strategic Communication in Context

Robert L. Heath (PhD, University of Illinois, 1971) is professor emeritus at the University of Houston. He is author or editor of 24 books, including handbooks and master collections, and 276 articles in major journals, chapters in leading edited books, and encyclopedia entries. In addition to strategic issues management, he has written on rhetorical theory, social movements, communication theory, public relations, strategic communication, organizational communication, crisis communication, risk communication, terrorism, corporate social responsibility, investor relations, engagement, and reputation management. His most recent books are the International Encyclopedia of Strategic Communication and the Handbook of Organizational Rhetoric and Communication.

Damion Waymer (PhD, Purdue University) is professor and chairperson of the Department of Advertising and Public Relations at the University of Alabama. He is an authority on issues of diversity, race, class, and gender in the context of public relations, issues management, corporate social responsibility, and strategic communication research.  His research appears in outlets such as Journal of Applied Communication Research, Journal of Public Relations Research, Management Communication Quarterly, and Public Relations Review.