Strategic Communication Requires Strategic Thinking

Peggy Simcic Brønn is professor emerita of communication and management in bachelor in business intelligence Norwegian Business School’s Department of Communication and Culture. She was founder and leader of business intelligence’s Center for Corporate Communication for 10 years. Brønn’s research areas include reputation and reputation risk analysis, corporate communication, motives for social engagement, and the strategic role of communication managers. She was an associate editor of Journal of Communication Management until 2020, and currently sits on the editorial board of several journals. In addition to authoring or editing several books, she has published chapters in a number of books, as well published in such journals as Journal of Business Ethics, European Journal of Marketing, International Studies of Management and Organisation, Corporate Reputation Review, International Journal of Advertising, Public Relations Review, Journal of Public Policy and Business, and Society Review.